Marginrule pricing workbook

Gumroad fee calculator

Fees as of 14 Nov 2026. Sources are listed below.

On a $17.00 sale with no other costs, Gumroad direct takes $2.20 in platform fees and $0.79 for card processing, so you keep $14.01. Gumroad Discover charges 30% platform fee, card processing included.

Fees shown are for US-based sellers selling to US buyers with domestic cards.

What you keep at common prices

No product cost, no sales tax. Card processing is included in these presets.

What you keep at common prices
Sale priceGumroad direct feesGumroad direct keepGumroad Discover feesGumroad Discover keep
$5.00$1.45$3.55$1.50$3.50
$10.00$2.09$7.91$3.00$7.00
$17.00$2.99$14.01$5.10$11.90
$25.00$4.03$20.97$7.50$17.50
$50.00$7.25$42.75$15.00$35.00

Lowest price for a 30% margin when your cost is $6.00

Lowest price for a 30% margin
ChannelLowest priceFeesProfitMargin
Gumroad direct$11.92$2.34$3.5830.03%
Gumroad Discover$15.00$4.50$4.5030%

Try your own numbers

Your results
Lowest price that keeps your margin
Fees at that price
Profit at that price
Fees at your price
You keep at your price
Margin at your price

How the math works

Fees on a sale equal price times the percentage fees, plus the fixed fees, with each part rounded to the cent. If you enter a sales tax rate, card processing is worked out on the price plus tax wherever the platform charges it that way or doesn't say.

Answers below $1.00 are raised to $1.00. That floor is our assumption, not a platform rule.

The lowest price for a target margin starts from (cost plus fixed fees) divided by (1 minus the fee percentage minus the margin), then moves up one cent at a time until the margin still holds after rounding. That is why an answer can sit a cent above the plain formula.

Rounding each fee to the cent is this calculator's rule. Platforms don't publish theirs, so a statement can differ by a cent.

The fees used

Questions

How much does Gumroad direct take from a $17.00 sale?

On a $17.00 sale with no other costs, Gumroad direct takes $2.20 in platform fees and $0.79 for card processing, so you keep $14.01.

How much does Gumroad Discover take from a $17.00 sale?

On a $17.00 sale with no other costs, Gumroad Discover takes $5.10 in platform fees, so you keep $11.90.

Does Gumroad's 10% include card processing?

No. Gumroad's fee page says card processing of 2.9% + $0.30 comes on top of the 10% + $0.50 for sales on Gumroad's own site. Discover sales are a flat 30% with processing included.

What price keeps a 30% margin if my cost is $6.00?

If your cost is $6.00 and you want a 30% margin, the lowest Gumroad direct price is $11.92. Fees at that price are $2.34 and profit is $3.58, a 30.03% margin. If your cost is $6.00 and you want a 30% margin, the lowest Gumroad Discover price is $15.00. Fees at that price are $4.50 and profit is $4.50, a 30% margin.

Is there a lower rate for big sellers?

Yes. Gumroad says once paid sales pass $20,000 in a calendar month, new direct sales that month cost 5% + $0.50. This page uses the standard 10% + $0.50.

Price every product at once

Marginrule Pricing Workbook Lite is a free Excel workbook that does this math for one product. Marginrule Pricing Workbook does it for up to 200 products across every channel you sell on, for $17.00.

Get the free workbook See the full workbook